dataXchange 2026

Our two-day agenda features cutting-edge sessions, meaningful conversations, and networking opportunities designed for data and marketing professionals.

Conference Themes

Four major themes driving the future of data science and analytics

Data Innovation & Strategy

Latest developments in data science, analytics, and strategic implementation in business.

Analytics in the Age of AI

Exploring how artificial intelligence is transforming data analytics and decision-making.

Martech That Drives Business Value

Marketing technology solutions that deliver measurable business impact and ROI.

People and Team Strategies

Building high-performing data teams and fostering data-driven organizational culture.

Huddle Topics

Getting the Organization Ready for AI
GA
Using AI as a Data Analytics Front-End
GA
A Product Management approach to building your team
RR
From modernizing your tech stack to AI proofs of concept: Securing your 2026 Budget
RR
Be the CEO of Your Career: Strategies to Navigate and Grow in a Shifting Landscape
LA
Customer Journey Optimization: Organizational Alignment for Success
LA
From Forecasting to Attribution — Unlocking the Full Power of MMM
BH
Rethinking Measurement — Building a Next-Gen Framework for Modern Marketing
BH
AI Trust: From Black Box to Clarity
AL
Designing Authentic Experiences That Truly Engage
AL
Building Better Data Foundations with Engineering Best Practices
AR
Designing the Data Org: Centralize of Distribute?
AR
Responsibility in the Age of AI: Ethics, Privacy and Governance
RS
Measure Twice, Cut Once: The Power of Data Planning
RS

Conference Pass Pricing

Each pass includes welcome reception, both days of huddle sessions, and breakfast + lunch on Tuesday and Wednesday. One-day passes are not available - full participation across both days delivers the complete dataXchange experience.

Early Bird Pass
$999

Valid through 10/31/25

ACTIVE NOW
End of Year Pass
$1,500

Valid through 12/31/25

Full Price Pass
$2,200

Valid until sold out

Register now and pay later!

Still figuring out your 2026 budget? When you register before the end of 2025, you lock in the $1,500 rate as long as your payment is received by 1/31/26

Conference Agenda

A carefully curated program, built to connect industry leaders with each other so they can discuss cutting-edge topics.

Upon Arrival

Monday February 23rd

Welcome & Networking

6:00 PMSponsored
Seely Pavillion

Welcome Reception

Network with fellow attendees and enjoy refreshments

5:00-7:00 PMSponsored

Registration

Day One

Tuesday February 24th

Data Innovation & Strategy

8:00 - 12:00 AMSponsored

Registration

8:00 AMBreak
Skyline Mountain View Terrace

Breakfast

9:00 AMKeynote
Heritage Ballroom

Welcome & Keynote

Opening remarks and foundational keynote presentation

10:15 AMConversation
Conference Rooms

Huddle 1

Interactive discussions in a small-group setting

11:45 AMBreak
Skyline Mountain View Terrace

Lunch

Networking lunch with attendees and speakers

1:00 PMConversation
Conference Rooms

Huddle 2

Continued interactive session

2:45 PMConversation
Conference Rooms

Huddle 3

Final conversation session for day one

6:00 PMSponsored
TBD

Evening Entertainment

Social activities and entertainment for all attendees

Day Two

Wednesday February 25th

Implementation & Future

7:30 AMBreak
Skyline Mountain View Terrace

Breakfast

8:30 AMKeynote
Heritage Ballroom

Day 2 Keynote

Strategic insights and future of data innovation

9:30 AMConversation
Conference Rooms

Huddle 4

Morning interactive session

11:15 AMConversation
Conference Rooms

Huddle 5

Mid-morning interactive session

12:45 PMBreak
Skyline Mountain View Terrace

Lunch Break

Extended networking lunch break

2:00 PMConversation
Conference Rooms

Huddle 6

Final conversation session

3:45 PMClosing
TBD

Wrap-Up Session

Conference summary and collective feedback

5:30 PMSponsored
TBD

Optional Social Activities

Continued networking and social opportunities

At a Glance

Quick overview of all conference activities

Welcome Reception

Network with fellow attendees and speakers in a relaxed setting with refreshments.

Day Zero, 6:00 PM
Keynote Sessions

Two powerful keynote presentations setting the foundation and future vision.

Day 1 & 2
Meaningful Conversations

Six dedicated conversation blocks for deep discussions and collaborative learning.

Throughout Conference